Websites & SEO
Etsy vs Shopify UK: Fees and Which to Sell On (October 2026)
Etsy vs Shopify for UK sellers, from someone who sells digital products on Etsy and builds Shopify stores for clients. Real fees worked through, and which to pick.
The Growth Toolkit newsletter
I write a free Sunday email on getting the most out of AI
It's called The Growth Toolkit. Every week I share one of the AI setups I use, explained simply with easy-to-follow tutorials, even if you've never opened ChatGPT.
I'm Mike McDonnell. I run a marketing agency (Glide Marketing) and a software studio, and I wrote a book about surviving psychosis.
What lands in your inbox each Sunday
One short email you can read over a coffee. If I mention a tool, it's one I use, and I'll tell you if a link earns me anything.
Getting set up properly
The right AI apps on your computer and phone, set up so they can do real jobs for you on your computer.
Simple tutorials
One job at a time, start to finish, with the prompt to copy. Like getting AI to write and post a Facebook Marketplace listing for you.
The setups I use
The AI I run my business and life on, from my AI personal trainer to the agents that handle my admin, and where they still fall short.
AI on a budget
How to get the cheaper open models, like DeepSeek and GLM, working close to Claude and ChatGPT for a fraction of the price.
Get the free Sunday email
I make videos on the same topics on YouTube at @GrowthToolkitHQ.
Learn My Story
In 2019, I experienced a full psychotic episode and was sectioned. I wrote a book about it so you could understand what it actually feels like from the inside.
Get the Book →Mental Health Resources
I share practical advice for entrepreneurs managing bipolar disorder, plus mental health education through my YouTube channel and blog.
Speaking & Media
Available for corporate mental health speaking and media appearances.
- Corporate Mental Health Speaking
- Media & Podcast Appearances
Testimonials
What People Are Saying
“Our experience with Mike exceeded our already high expectations! The process has been smooth and Mike has been very proactive. His work is fabulous.”
Piyush Somaiya
Cricket Lovers Global Academy
“Glide are a great asset to our business in terms of supporting on all things SEO. Mike is an all round top guy and easy to do business with.”
Matthew Drage
SAM Leisure
“Mike is extremely personable, proactive and highly professional. He took on a blank canvas brief and delivered my superb website in a matter of days. He has taken my business to another level.”
Chris Cager
Christopher Antiques
From the Blog
Recent Articles
Resources & Tools
Lovable Promo Code and Discounts: What Works (October 2026)
Looking for a Lovable promo code? There is no public code. Here are the discounts that work in October 2026, from 50% off for students to free credits.
Resources & Tools
Lovable Review: Pricing, Credits and Who It Suits (October 2026)
An honest Lovable review from someone who has built live tools with it. UK pricing, how credits work, the free plan, GitHub and who should pick something else.
Resources & Tools
Save Money with My Referral Codes
I use these tools and services every day for my business and personal life. Sign up through my referral links and we both benefit.
Capital On Tap
Get £75 free with the business credit card I use at my own limited company. UK limited companies, LLPs and PLCs only.
Monzo Bank
Get up to £50 free when you open a personal or business account with the UK's best digital bank.
Tide Business Banking
Get £100 free when you open a Tide business account and spend £500 within 91 days.
Revolut
Fee-free international spending and advanced budgeting tools. Revolut runs its referral bonus in short campaign windows, and my page says whether one is live today.
Wise
Get a free Wise card or fee-free transfers up to £500 with real exchange rates.
AJ Bell
Get a £100 Amazon voucher when you open an AJ Bell ISA or SIPP and fund £10,000 within 120 days.
TopCashback
Get a £10 sign-up bonus with the UK's biggest cashback site. Completely free to join.
Octopus Energy
£50 credit when you switch to Octopus Energy through my referral link.
Hostinger
Get 20% off fast, affordable web hosting. Perfect for launching your first website.
SiteGround
Save up to 80% on premium WordPress hosting with free domain and site transfer.
Wispr Flow
Get 1 month of Pro free. Voice-to-text AI that writes 3x faster than typing.
Fyxer AI
Get $25 off the AI email assistant that sorts your inbox and drafts replies in your style.
GoCardless
Get £100 free when you collect £500 in payments. The easiest way to set up Direct Debit.
Desktronic
Get £15 off the Desktronic HomePro standing desk I use every day (orders over £200).
Ready to connect?
The Sunday email is the easiest way to follow along. If you're after my book or want me to speak to your team, that's here too, and I'd love to hear from you.